What's up everyone! I'm Jaki. Most of you know me as Jaki at Krossover or Jaki from FloHoops, but at the end of the day, I'm just me, and do what I do! As soon as I began playing competitive basketball in 5th grade, I've been known as a 'google search' for scouting reports. Try me! Though officially tabbed with the nickname by my teammates at Binghamton University, my life consisted of sleepless nights throughout high school memorizing then-young blogs like Hoopgurlz.com and MaxPreps. Once it came time to think off the court, I immediately began funneling this knowledge into content generation at every opportunity I sought out. First, as Assistant Sports Editor at The BU Pipe Dream, and a marketing intern with a minor league baseball club. Once I graduated in 2011, I dove head first into sports television production with IMG Media. This eventually paved the way for a more niche approach to my work as I grew my efforts deeper into the basketball community. In 2012, I joined Krossover and ran content as community manager for the majority of my stay, and further as content marketer and producer for FloHoops/FloSports.
You can take a look at my past work under the production and interview tabs!
My content experience varies from live event marketing, content marketing for b2b, and content marketing for b2c. While at sports-giant IMG Worldwide's Media Department, I built my base through the production of primetime sporting events and reality television. Once jumping back into the hoops world with Krossover, I applied these production skills to content marketing and am able to provide full-stack content marketing services - from production to paid media.
2016-2018 | FLOSPORTS
CONTENT MARKETING, FLOHOOPS
2012-2016 | Krossover
COMMUNITY MANAGER (3-YEARS)
ACCOUNT MANAGER (1-YEAR)
2011-2012 | IMG Media