HOOPS, CONTENT, MARKETING, & ME.
What's up everyone! I'm Jaki. As soon as I began playing competitive basketball in 5th grade, I've been known as a 'google search' for scouting reports. Try me! Though officially tabbed with the nickname by my teammates at Binghamton University, my life consisted of sleepless nights throughout high school memorizing then-young blogs like Hoopgurlz.com and MaxPreps. Once it came time to think off the court, I immediately began funneling this knowledge into content generation at every opportunity I sought out. First, as Assistant Sports Editor at The BU Pipe Dream, and a marketing intern with a minor league baseball club. Once I graduated in 2011, I dove head first into sports television production with IMG Media. This eventually paved the way for a more niche approach to my work as I grew my efforts deeper into the basketball community. In 2012, I joined Krossover and ran content as community manager for four years. From there, I managed social media and content production for FloHoops/FloSports, and most recently was a video producer for House of Highlights/Bleacher Report.
Outside of work, ball is still life and I extremely enjoy maintaining an active, healthy lifestyle in the world’s biggest playground. I play basketball year-round throughout New York City (NY Urban League, Jim Couch’s Uptown Challenge, West 4th St.), practice yoga, and explore Brooklyn’s beauty by foot - whether running or walking!
Check out my portfolio of work, both in front of and behind the camera, below!
My content experience varies from live event marketing, content marketing for b2b, and content marketing for b2c. While at sports-giant IMG Worldwide's Media Department, I built my base through the production of primetime sporting events and reality television. Once jumping back into the hoops world with Krossover, I applied these production skills to content marketing and am able to provide full-stack content marketing services - from production to paid media.
2019 | Bleacher report
VIDEO PRODUCER, HOUSE OF HIGHLIGHTS
2016-2018 | FLOSPORTS
CONTENT MARKETING, FLOHOOPS
2012-2016 | Krossover
COMMUNITY MANAGER (3-YEARS)
ACCOUNT MANAGER (1-YEAR)
2011-2012 | IMG Media
BALLER TV (HOST)
PICTURE THIS PRODUCTIONS (PRODUCTION ASSISTANT)
Want to work together? Hit me up on any of the platforms below!